UX Validating Product Feasibility
Jaguar Land Rover
Summary
Mission
Design a Proof-of-Concept UX/UI and prototype for enterprise software enabling fleet managers to remotely manage vehicle software updates, monitor and schedule vehicle maintenance, manage drivers, and maintain vehicle inventory.
My Role
As Senior UX Designer, I collaborated with the stakeholder to define product vision, user stories, and the feature set. I designed all the primary UX and directed the UI.
Discovery
Goal
Understand the requirements of organizational fleet management needs in the UK and transform these insights into primary UX patterns and screens.
My Role
I interviewed UK and US based individuals who maintain small vehicle fleets to understand their needs. These were aligned to product objectives to create a number of primary use cases showcasing how the functionality would be enabled by connected JLR vehicles.
Engineering Alignment
Mission
Collaborate with engineering stakeholders to understand vehicle capabilities, signal availability, and conduct an experience gap analysis.
My Role
It was my responsivity to identify existing functionality versus desired and new functionality and communicate these clearly to the intended audience.
Hi-Fi UI screen design
Goal
The visual design of the Fleet Manager app should reflect modern web standards and work in conjunction with the JLR brand.
My Role
I guided the Jr. Designer as he created the high fidelity screens, assuring they maintained an overall cohesiveness, were aesthetically pleasing, and accentuated to user experience.
Mobile App
Goal
Design a corresponding mobile app intended for technicians in the field. The app functionality should address the primary in-field use cases and work in relation to the desktop app.
My Role
I scoped the app and created the appropriate use cases. I collaborated with the Jr. Designer on the overall UX and UI.
Prototype
Goal
Create a functioning HTML prototype for the stakeholder when facilitating conversations with engineering and product management.
The prototype included all content areas in a dynamic, responsive format.
My Role
I created the prototype script, outlining the user flow that would best demonstrate the functionality. I coordinated with the Jr. Designer, assuring the project was on time and within scope.
Outcome
Results
Within three sprints the design team arrived at high-fidelity screens and a prototype that incorporated functionality uncovered during insight gathering and stakeholder requests.
This project proved that Design led product discovery and definition save valuable time, and arrived at a stronger product than one initiated by engineering specific alone.