Innovation derived from User Research — Jaguar Land Rover
During the course of a user interview, the participant relayed an interesting story of how he followed a friend on a five day geological tour of eastern Oregon. On one leg of the trip, our participant lost sight of the lead vehicle which resulted in him taking a wrong turn.
This led to the question: Is there way by which vehicles can easily share routes, destinations, or waypoints to contacts?
UX Goals
Demonstrate a direct connection between first-hand user research and product development.
Rapid design and iteration to demonstrate benefit of Lean UX process.
Add new functionality to existing vehicle functions and features.
Primary Use Cases
Add vehicles and contacts.
Send media to another car.
Share dynamic route.
Share a static location.
Notifications upon route deviation.
Shared route replaces current route.
See others’ routes in your nav (follow me).
Outcome
With a minimal amount of time and effort, I was able to communicate the concept and functionality of a new intotainment app.
By concentrating on the “Happy Path”, engineering could determine if the core app functionality was feasible.
This project demonstrated that insights gathered from direct user interviews can quickly and easily translate into new features and products.
Primary “Happy Path” Screens
The Caravan functionality was added to the existing JLR mobile app, thus providing valuable out-of-vehicle functionality.
